It’s called social media for a reason.

There will always be an engagement gap between branded accounts and personal accounts. Research consistently shows that content shared by individuals—especially employees—generates significantly more engagement than the same content shared by a brand. According to LinkedIn, content shared by employees gets 2x higher click-through rates than when the same content is shared by a company. Brand messages are re-shared 24x more frequently when distributed by employees versus the brand itself.

I’ve seen it firsthand: the same post can yield wildly different results depending on whether or not your team wants to engage with it. It’s not just about reach—it’s about trust. People trust people more than logos. That’s why I love creating content strategies that amplify employee voices and stories. Whether it’s behind-the-scenes moments, expert insights, or casual, personal snapshots, human-centered content consistently outperforms highly polished brand-first posts.

Let’s use that to your advantage.

→ 68% of consumers prefer content that features real people over polished studio content. By equipping your team with compelling stories and empowering them to share authentically, we can unlock stronger engagement, greater brand loyalty, and an internal culture that feels connected and seen.

Between 2022 and 2025, we increased The Catered Affair’s follower count from 5,174 followers to 10.2K followers - 97.14% growth