Objective
Celebrate the creative ingenuity and collaborative spirit behind a retro-themed holiday party at The Sinclair. Capture the 1980s-inspired design process while spotlighting the people and personalities behind the scenes.

Strategy Highlights

• Concept Development: Crafted a storytelling-focused reel that blended event design insights with team introductions, creating a personable and relatable narrative.

• Visual Appeal: Emphasized dynamic visuals—featuring vibrant 80’s décor, bold colors, and behind-the-scenes production moments—to highlight the energy and creativity of the event.

• Brand Differentiation: Showcased the brand’s ability to innovate, customize, and deliver highly creative, themed events with attention to detail.

Execution

• Filmed in collaboration with Jess Litras to capture both styled and candid footage.

• Produced a short-form video tailored for Instagram Reels, with high-energy editing and nostalgic visual cues to reinforce the 80’s theme.

Distribution & Use

• Published on Instagram Reels to drive audience interaction and brand storytelling.

• Shared internally and externally to highlight team capabilities and creative range.

• Repurposed for portfolio and pitch materials to showcase event design expertise.

Results & Impact

• Audience Engagement: Achieved high view counts, shares, and comments celebrating the creativity and authenticity of the team.

• Team Spotlight: Strengthened brand loyalty and internal morale by emphasizing the personalities and passion behind the production.

• Creative Showcase: Positioned the brand as a go-to for bold, experiential event design.