Objective
Drive awareness, inquiries, and bookings for The Catered Affair’s curated portfolio of premier New England venues—including the Boston Athenaeum, Institute of Contemporary Art/Boston, Willow Hill, and Harvard Art Museums—through a budget-conscious, Meta-based ad campaign targeting event planners, corporate decision-makers, and social clients.

Strategy Highlights

• Cross-Venue Storytelling: Unified a diverse group of venues under a single campaign narrative focused on elevated experiences, unique settings, and hospitality excellence.

• Content Repurposing: Maximized budget by leveraging and re-editing existing high-quality content from vendor partners to create cohesive and visually compelling ads.

• Targeted Distribution: Designed a segmented Meta (Facebook & Instagram) campaign tailored to reach specific audience groups based on event type, geography, and interests.

Execution

• Developed a series of short-form video and image-based ads highlighting venue-specific features and event types.

• Created copy variations to test value-driven messaging, emotional appeal, and venue storytelling.

• Employed A/B testing to optimize for engagement and conversion performance across multiple audience segments.

Distribution & Use

• Launched across Meta platforms with precise geo-targeting and audience filters to capture both local and regional event decision-makers.

• Applied learnings from ad performance to inform future organic content strategy.

• Repurposed campaign assets in email outreach and digital proposals to support ongoing sales efforts.

Results & Impact

• Increased Brand Visibility: Expanded reach across key audience segments with strong ad impressions and click-through rates.

• Lead Generation: Drove a notable uptick in inbound inquiries for private events across all featured venues.

• Budget Efficiency: Delivered high-value engagement through strategic repurposing of existing assets—maximizing ROI without compromising quality.