Objective

This reel was the ‘blueprint’, the first reel launching a venue tour series. Our team created this video using a minimal budget, and an iPhone.
The purpose of this reel was to showcase the historic Boston Athenaeum as an exclusive venue for private events and drive inquiries through storytelling, informative social content.

Strategy Highlights

• Proof of Concept: Produced with minimal budget, to test performance, make adjustments and increase production quality for the next iteration.

• Native Content: Producing social content using iPhone quality can increase reach, based on Meta best practices, posts that highlight authenticity often out-perform polished, high-production content.

• Event Versatility: Highlighted multiple spaces to appeal to a range of private event types—from intimate gatherings to formal celebrations.

• Sales Enablement: Created an asset that supports sales outreach while enhancing brand presence on social media.

Execution

• Produced a captivating Instagram Reel walkthrough

• Spotlighted key event spaces with a focus on grandeur, lighting, and distinctive design details.

Distribution & Use

• Shared via Instagram Reels to reach social audiences in real-time.

• Leveraged by the sales team in client conversations and follow-up emails.

• Repurposed in story highlights and saved as evergreen visual content for ongoing promotion.

Results & Impact

• Increased Reach: Achieved a significant boost in impressions and profile visits.

• Lead Generation: Generated a strong wave of new inquiries from prospective clients.

• Enhanced Brand Perception: Positioned the Boston Athenaeum as a prestigious, sought-after event venue.