Objective
Transform the digital presence of the Map Room Lounge to better reflect its rich history, vibrant local role, and connection to the community. Highlight the venue as a key social hub, promoting collaborations with local entrepreneurs.

Strategy Highlights

• Storytelling Focus: Developed content that blended the venue’s history with its current role in fostering community engagement and local connections.

• Community Collaboration: Spotlighted partnerships with local businesses like Dumpling Daughter, showcasing both their culinary creations and personal stories.

• Authenticity & Local Engagement: Used real voices and authentic narratives to resonate with local audiences and visitors.

Execution

• Created a series of social media posts and video content featuring interviews with local partners, focusing on their entrepreneurial journeys.

• Produced visual content highlighting the fusion of the venue’s legacy with contemporary pop-up experiences.

Distribution & Use

• Shared across the Map Room Lounge’s social media channels, including Instagram and Facebook.

• Featured in email newsletters and on the venue’s website to reach a wider audience.

• Integrated into broader marketing efforts to build deeper connections with the Boston community.

Results & Impact

• Increased Engagement: Boosted social media interactions, including shares, comments, and direct inquiries related to partnerships.

• Community Strengthening: Fostered stronger ties with local entrepreneurs and increased awareness of the Map Room Lounge’s role in supporting local businesses.

• Brand Alignment: Reinforced the venue’s identity as a community-centric space, further elevating its online presence.