Meet Megi, Folio’s Restaurant Manager

Objective
Introduce Folio’s restaurant manager as the warm, welcoming leader behind the guest experience. Humanize the brand, reinforce Folio’s commitment to thoughtful hospitality, and build trust with prospective and returning diners by showcasing the personality and care behind the front-of-house team.

Strategy Highlights
Hospitality-Driven Storytelling: Spotlighted the manager’s personal connection to Folio and their role in shaping each guest’s experience.
Atmospheric & Contextual: Filmed within the Boston Public Library’s architectural surroundings to anchor Folio’s unique sense of place.
Versatile Format: Created content that functions both as an engaging team introduction and a brand-building asset.

Execution
Captured a 45-second Instagram Reel featuring candid and curated moments: the manager preparing for service, greeting guests, and reflecting on Folio’s values.
Blended natural audio and soft music to keep the tone personal and inviting.

Distribution & Use
Posted on Instagram Reels with cross-promotion through Stories and Folio’s main feed.
Integrated into The Catered Affair’s hospitality team features and team bios on the website.
Repurposed for LinkedIn to introduce the manager to professional audiences and local community partners.

Results & Impact
The Reel garnered over 5,000 views and received 200 likes and 25 comments within the first week of posting. This engagement rate of 4% is above the industry average for similar accounts, indicating strong audience interest.

The post also led to a 10% increase in profile visits and a 5% uptick in reservation clicks, demonstrating its effectiveness in driving user action.

Additionally, the Reel was shared 50 times and saved by 30 users, reflecting its value as shareable and bookmark-worthy content.

Overall, the content successfully strengthened the emotional connection between guests and the Folio brand through authentic storytelling.