Objective
Position the Institute of Contemporary Art/Boston as a premier, art-forward venue for weddings, corporate events, and nonprofit gatherings. Showcase the venue’s striking architecture, waterfront views, and modern event capabilities to inspire prospective clients and drive qualified inquiries.

Strategy Highlights

• Visual Storytelling: Captured the ICA’s bold, contemporary character while highlighting its flexibility for events.

• Tailored for Multiple Platforms: Designed to work seamlessly across web, email, and social channels.

Execution

• Produced a 90-second hero video complemented by vertical clips optimized for social media.

• Integrated soft narration with music for a polished yet versatile viewing experience.

Distribution & Use

• Deployed on The Catered Affair and ICA/Boston websites.

• Shared with prospective clients via email campaigns and embedded in digital sales proposals.

• Adapted for Instagram Reels, LinkedIn, and YouTube to target B2B and social audiences.

Results & Impact

• Elevated the ICA/Boston’s online presence with brand-aligned visual content.

• Equipped sales teams with a high-quality, shareable tool to support lead conversion.

• Increased engagement through shares, bookmarks, and comments across platforms.