Brand Storytelling for Founders Building Something Meaningful

Lately, my work has been an experiment in curiosity: reimagining how we teach, tell stories, and build strategy in ways that center real people. I partner with founder-led and mission-driven teams in responsible technology and digital wellbeing to translate complex ideas into clear, relatable narratives across web, content, and community platforms.

This has included developing the brand narrative, creative direction, and founder-led content system for SilverAI Strategies; supporting MindWise with a new website, content strategy, and CRM infrastructure to strengthen community engagement; and working with the academic side of this brand to bring more storytelling and humanity into academic spaces.

Across each project, the throughline has been the same question: how do we create meaningful connection in a world asking so much of our attention?

MindWise

Listening has become the simplest, most underrated strategy tool I know.

Working with Caitlin Krause recently, we built a content plan that encapsulated a framework she brought to my attention: Spiral Dynamics. By listening deeply, I uncovered that her strategic thinking was grounded in frameworks far beyond traditional marketing models. It became a surprisingly intuitive way to map values and motivation systems across audiences.

This lens allowed me to see through Caitlin’s eyes.

Instead of sending her some packaged one-size-fits-all advice, we created a customized content framework designed to align with her perspective and the unique psychology of her clientele.