Portfolio - The Catered Affair

Digital Marketing Specialist | 2021-2025

68% of consumers prefer content that features real people over polished studio content.

The Catered Affair is a local legacy hospitality brand.
Boston-based, they partner with some of the most iconic cultural institutions in the city to pair cuisine with culture.
We pair storytelling with real members of the TCA community to create a social strategy that felt like you’re part of the team.

Between 2022 and 2025, we increased The Catered Affair’s follower count from 5,174 followers to 10.2K followers - 97.14% growth

Three ginkgo leaves, two blue and one orange, are arranged in a row with the word "Ginkgo" written beneath them.
She develops innovative, comprehensive content strategies and knows how to communicate in a way that genuinely connects with different audiences.

What I love most is her creative energy and positivity—she dives into projects with genuine enthusiasm and always finds innovative solutions.
— Kori Carter Gillespie | Director of Brand Marketing
Social media analytics dashboard showing 403.3K views, 818.1K reach, and 9.8K content interactions with significant percentage increases.
Content overview of social media analytics showing 616,300 views and 400,100 reach with a 199.8% increase.
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