Commonwealth Kitchen: Ready to Launch Program
Content Capture & Storytelling | Fall 2025
Overview
Commonwealth Kitchen is a Boston-based nonprofit food business incubator that supports diverse, women-owned, and immigrant-owned culinary startups. Their Ready to Launch program helps emerging entrepreneurs refine product positioning, packaging, and go-to-market strategies as they prepare to enter retail.
I was brought in to capture visual content that communicates the heart of this program: the entrepreneurs, their products, and the community behind them.
Role & Scope
My role: Content Producer
Working with Commonwealth Kitchen has been part of my journey for a while — from pop-ups and culinary partnerships through my work at The Catered Affair to now partnering directly with their team and founders.
This project was a full-circle moment.
I’ve always admired CWK for how they:
Invest in local food entrepreneurs
Build economic access from the ground up
Lead with community, collaboration, and culture
Supporting Ready to Launch meant helping founders see themselves as the brands they are becoming: confident and ready for shelves.
Approach
I approached the visual narrative through three core themes:
Process — Hands-on sharing their product with the community
People — The founders behind the flavors
Presence — The confidence of owning your brand story for their final pitch
Not staged. Not over-styled.
Just real people building something meaningful.
Reflection
Food, to me, is community infrastructure.
This was more than a content project, to support the people who build that infrastructure felt like contributing to an ecosystem I care deeply about.